Whether we like to develop it or not, the registration process is a key element to any website. The marketing, sales, and development teams always seem to be at odds over the issue of agreeing on the perfect registration form.
At what point in the engagement / sales process should a customer be prompted to register? Should the form be split in parts or put all on one page? What questions should be asked? What order should they be asked in? Which ones should be required/optional?
In many cases, an online business's key strategy is to get as much user information as possible, as this is generally considered to add value to a corporation. However (as you can probably attest to personally), customers are loathe to give out any personal details, and may even be prepared to provide bogus information. Not only must companies worry about maximizing customer registrations, they also have to worry about the depth and accuracy of the information gathered.
